Volume 4, Issue 4

Zooming and the ONS Strategic Plan

Carlton G. Brown, PhD, RN, AOCN®

Recently, the ONS Board of Directors read an interesting article entitled, "Managing Yourself: Zoom In, Zoom Out" by Rosabeth Ross Kanter (2011) published in the Harvard Business Review. This is a very insightful article about the perils that leaders face of either having their sights set too narrowly (also known as "too close in") or set too broadly (also known as "too far out"). Those who are "too close in" risk having their camera lens set too narrow, thus they can miss the big picture and get stuck accepting the first solution that comes along. Conversely, those who have their lens set "too far out" are focused too much on the very big picture, the view from 30,000 feet (which seems to be a popular saying these days), and risk looking aloof and missing very small nuances of change.

According to Kanter, "A failure to zoom can spell doom. As we have seen, problems arise when people get stuck at one end of the scale and are unable to move to the other for a different perspective" (2011, p. 115). So the goal is to be able to zoom or focus your perspective lens across the spectrum, sometimes spending time zooming in and other times zooming out. Another approach, especially if you are working on a leadership team, is to have some of the team players have their lens set close in, while the rest of the team has their lens set far out.

In January, the ONS Board of Directors and staff members were asked to set their lens on "zoom out" and begin creating the framework for ONS's new Strategic Plan (SP). I'm particularly proud of the work that the Board and staff members did on planning the path for the coming years for our already successful organization. Yet we are extremely aware that for ONS to remain pertinent to our members, we must assess strategically what nurses will need in the next decade to provide care to patients with cancer (zooming out).

This new five-year SP will begin in January 2012 and will be used by the organization through December 2016. The new SP has four important pillars. The pillars, descriptive statements, and potential objectives for each of these new pillars are as follows.

Leadership Pillar

Statement: Through ONS involvement, members become leaders and effective cancer care advocates in their workplace, community, and the Society.

Possible Objectives

  1. Design programs and processes to support integrated leadership development opportunities.
  2. Increase the effectiveness and influence of the Society's advocacy voice.
  3. Enhance ONS's involvement in training strategically positioned international leaders to promote effective cancer care.

Knowledge Pillar

Statement: ONS is utilized as the primary source for education for all nurses providing care to people with cancer regardless of setting.

Possible Objectives

  1. Improve dissemination of oncology knowledge to strategic audiences (e.g., chapters, nursing programs, employers, regions of the world).
  2. Achieve integration of life-long learning concepts.

Quality Pillar

Statement: ONS supports the development, dissemination, and evaluation of patient-centered interventions and their contribution to high-quality cancer care.

Possible Objectives

  1. Increase ONS's participation in cancer and national healthcare quality initiatives.
  2. Advocate for external and internal research funding that addresses the gaps in cancer, nursing, and cancer nursing knowledge.

Technology Pillar

Statement: Nurses caring for people with cancer recognize ONS as a leader in leveraging technology and use it to collaborate and learn.

Possible Objectives

  1. Analyze emerging technologies and implement those that enhance collaboration, learning, and organizational operations.
  2. Enhance the oncology nurse community experience with ONS technologies (e.g., Web site, social media tools, portal).

So by looking at this list, you can see the beginnings of a SP that the Board and staff will flesh out and finalize over the second half of 2011. But it is important for you, a leader within ONS, to understand where we envision our organization moving over the next five years. Eventually, some of you also will translate this SP into the work you do through your respective leadership for ONS. This is a living document, meant to transform our Society so that it has continued relevancy in the future. Personally, as President of ONS, I see how respected and revered we are on almost every front, yet it is this important SP that will continue us on this path of excellence. I look forward to sharing more on the SP in the coming months.


Kanter, R.M. (2011, March). Managing yourself: Zoom in, zoom out. Harvard Business Review, 112-116.


Volume 4, Issue 4

ONS:Edge Helps Double Your Membership Benefits

Laura M. Benson, RN, MS, ANP, AOCN®
ONS:Edge President

Have you noticed that your ONS dues have not increased in the past three years? One of the reasons that ONS has been able to maintain membership services without raising dues is because of ONS:Edge, one of the least understood ONS corporations.

ONS:Edge was established as an ONS subsidiary in 2006, when changes in industry guidelines required the separation of continuing education programs and promotional activities. Unlike the other corporations (ONS, Oncology Nursing Certification Corporation, and ONS Foundation), ONS:Edge is a for-profit entity. As an ONS subsidiary, the dividends earned by ONS:Edge are returned to ONS to fund programs and activities. That helps to keep ONS dues low and provides an alternative revenue source for ONS.

The mission of ONS:Edge is "shaping cancer care through the power of knowledge." ONS:Edge is a healthcare intelligence company formed with the explicit purpose of bringing nursing knowledge and research deeper into the business of health care. It specializes in a core group of services—healthcare advisory boards, ancillary events at oncology nursing conferences, speakers bureau programs, strategic planning and marketing support, market research, and communications and awareness campaign development and support.

ONS:Edge programming comes to you in many forms. You might receive a survey, attend an ancillary event, or participate in an advisory board or a speakers bureau. If you are an ONS chapter president or program chair, contact ONS:Edge to inquire about programming for a local meeting.

You can support ONS:Edge by attending the activities that it produces. Keep in mind that ONS:Edge dividends go to help ONS's bottom line, supporting programs and augmenting member dues. By supporting ONS:Edge, ONS members benefit twice—first by receiving top-notch programs and events, and then a second time when ONS:Edge returns the profits to ONS!

  Back to top

Volume 4, Issue 4

Radiation eConference Lets You Attend a National Learning Event From Home

Whether you're an experienced radiation oncology nurse or are caring for patients receiving radiation in another setting, you will learn something new at the ONS Radiation eConference, September 9–10 at a computer near you. Register now!

Find Out What's in Store for Radiation Oncology

Approximately two-thirds of patients with cancer receive radiation therapy at some point in their care. And, like all aspects of cancer care, radiation treatment is constantly evolving and improving. The ONS Radiation eConference will feature detailed information on radiation-related issues, focusing on "Radiation Then and Now" and how the specialty has evolved over the years and what its future holds.

In addition to educational sessions, the Radiation eConference will give you the opportunity to interact virtually in real time with other attendees, speakers, exhibitors, and more.

Discover where radiation is headed, and learn about new treatments and technologies that will allow you to better care for your patients receiving this treatment.

Attend a National Conference Without Any Travel Costs

Budgets are tight. You've told us that you want—and need—quality education without the high costs of travel. That's exactly what the ONS Radiation eConference offers.

Watch nationally known content experts present live from the ONS National Office. Through an easy-to-use Web-based platform, you'll be able to ask questions, interact with other attendees, and meet with exhibitors without ever leaving the comfort of your home or office. Plus, you also can download the syllabus, slides, and other handouts from speakers and exhibitors. It's that simple.

See What It's All About With a Free Guest Pass

Experience the platform now with a free guest pass. You'll be able to see our guest auditorium and meeting room and get a feel for navigating the system.

Getting a guest pass is simple—just visit our Radiation eConference platform and sign up under "Guest Pass."

Fill out some basic information and create a username and password. (Keep this info in a safe place, because you'll use the same login after you register to attend the full conference!)

The guest pass will give you a test drive, but to participate in the eConference and have full access to the video streamed sessions, educational content, and networking opportunities, you'll need to register.

  Back to top

Volume 4, Issue 4

New Web Sites for Chapters and SIGs

To provide better communication among leaders and members, ONS will be launching a new format for all Chapter and SIG Virtual Communities. Now called "My ONS," these new Web sites will provide a secure place for members to communicate with each other as well as provide networking and the ability to share documents and photos.

The new Web sites are user-friendly and allow members to navigate and find important information quickly. As a Chapter or SIG leader, you will need to do nothing. ONS will take care of creating each new Web site and move the existing content.

The new sites are scheduled to launch in August 2011. The existing Virtual Communities will no longer be available as of August 31, 2011. As always, ONS will provide support and help with any questions or issues that may arise. Feel free to contact the Membership Component Relations Department at chapters@ons.org or membership@ons.org.

  Back to top

Volume 4, Issue 4

Have You Signed the World Cancer Declaration?

ONS is committed to supporting the Union for International Cancer Control's World Cancer Declaration in an effort to take 1 million signatures to the United Nations (UN) in October 2011 calling for a cancer-free world.

The World Cancer Declaration is a tool to help bring the growing cancer crisis to the attention of government leaders and healthcare policymakers to significantly reduce the global cancer burden by 2020. It represents a consensus among government officials, public health experts, and cancer advocates from around the world who are committed to eliminating cancer as a life-threatening disease for future generations.

The Declaration is a list of 11 priority actions to reduce the global cancer burden and pledge support for the achievement of these actions. Government, healthcare, donors, development agencies, professional organizations, and private and civil groups are being asked to take steps to slow and ultimately reverse cancer death rates.

ONS has pledged to gather 1,500 signatures by the first UN Summit for Non-Communicable Diseases in September 2011. Show your support for ONS and this important global initiative by signing the World Cancer Declaration as an ONS member! Select "ONS" where it says "Register my signature on behalf of."
To read more about ONS's international initiatives and partnerships, visit the International Affairs page of the ONS Web site.

  Back to top

ONS Leadership Update is an e-newsletter published by the
Oncology Nursing Society